- When something you post, or a story about you, goes viral, it’s possible that you’ll lose control of the narrative; it’s also possible that it will reach unintended audiences who don’t have the context necessary to understand your argument / joke / etc.
- Virality exacerbates {1.5a2a} context collapse by putting your content in front of even more disparate groups with even less context than, say, your family and friends like boyd, danah - None of this is Real - 2007 describes.
- 2024-11-09 Taylor Lorenz points out that, with viral communication, each posts reaches a different audience.
- There is minimal control over who sees your content, or if it’s seen at all.
- Now, it’s not just your relationships that exist in a flattened context – it’s all users that are flattened into a single context.